UX researcher currently working at Hike One.

I help businesses shape new products and improve existing ones.

With over 12 years of experience in product design, I worked with businesses of all sizes – from startups to industry leaders such as Philips, Signify (Philips Hue), Marktplaats, Liberty Global,
Dura Vermeer, Quooker, and the City of Amsterdam.

Beyond client work, I write project proposals, contribute to marketing initiatives, and lead strategic workshops and online webinars. I also lead the in-house training program at Hike One, helping our team stay at the forefront of product design.

Methods:

- User interviews
- Stakeholder interviews
- JBTD interviews
- Concept testing
- Prototyping
- Usability testing (qualitative)
- Usability testing (quanitative)
- Surveys
- Diary studies
- Cardsorting

Tools:

- Condens, Dovetail
- Lookback
- ConsentKit, User interviews
- Airtable, Notion, Google Sheets
- Figma & FigJam, Miro
- Claude.ai, ChatGPT

Experience:

- Hike One
- Edenspiekermann
- Lab1111
- Ranj

Books that made a BIG impression on me

Work
- Donald Norman - Emotional Design
- Terressa Torres - Continous Discovery Habits 
- Anthony Ulwick - Jobs to be Done
- Jeff Patton - User Story Mapping
- Tom Greever - Articulating Design Decisions
- Marty Cagan - Transformed
- Liz Fosslien & Mollie West Duffy - No Hard Feelings
- Steve Krug - Rocket Surgery Made Easy
- Jake Knapp - Sprint

Fiction
- Hanya Yanagihara - A Little Life
- Miranda July - All Fours 
- Peter Buwalada - Bonita Avenue
- Aldous Huxley - Brave New World
- Ayn Rand - The Fountainhead
- Dimitri Verhulst - De helaasheid der dingen
- J. Bernlef - Hersenschimmen

Non-fiction
- Jon Krakauer - Into Thin Air
- Sam Harris - Waking up
- Jonathan Haidt - The Righteous Mind
- Art Spiegelman - Maus 
- Yanis Varoufakis - How Capitalism Works
- Seneca - Letters of a Stoic
- Yuval Noah Harari - Sapies
- John Hersey - Hiroshima
- Peter Frase - Four Futures